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40 Questions to Ask an Object: A PRIMER TO CONDUCTING A DESIGN ANALYSIS

Visual Communications: Context and Theory

FGRD5002

 

A1

To articulate a model of complexity in cultural practices in relation to the

 

YO2 / CTS

production and consumption of meaning.

LO1

Identify a range of contextual and theoretical paradigms related tot he possible meanings of visual culture and

 

Assessment Criteria:

 

Knowledge of a range of theoretical and contextual paradigms.

 

 

 

BA (Hons) Graphic Design

 

 

Level 5 Term 1

30 Credits

 

 

Unit Leader

Dr. Jessica Kelly and Dr. Artun Ozguner

 

 

Lecturers

Artun Ozguner and Tai Cossich

 

 

Briefing

Friday 1 October 2021

 

Summative Assessment 10 January 2022

 

 

30 Credits

300 Hours

 

 

A2

To promote positional argument through an analysis and evaluation of the possible relationships between theory and practice.

 

A3

To promote theoretically driven, research- based independent study through the development of individually negotiated case-study evidence towards the provision of written argument.

 

individual practice within frameworks of production, mediation and consumption.

 

LO2

Demonstrate an ability to develop and apply research-led positional arguments based on evaluation of a variety of theoretical and contextual resources

 

LO3

Demonstrate an ability to undertake research, through the development of individually negotiated case-study

 

“To study [an image or object] culturally one should at least ex- plore how it is represented, what social identities are associated with it, how it is produced and consumed, and what mechanisms regulate its distribution and use. ”

Paul du Gay, 1997

evidence, towards a structured, coherent and academic argument in written form.

LO1

 

Development of a positional argument based on analysis reflection and evaluation to practice.

LO2

 

Demonstration of independent research activity towards scturctured and coherent written argument accotding to academic conventions.

LO3

 

 

 

Deliverables Visual Essay

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Artun Ozguner Senior Lecturer

DL (0) 1252 892733

Ext 2733

Room G144 [email protected]

 

 

Katie Prendergast

Course Administrator Campus Registry

DL (0)1252 892744

Ext 2744

[email protected]

 

 

 

This unit invites you to frame an individual research project based on research and analysis of an image or object in relation to its cultural context.

 

Based on the idea that all objects are ‘cultural,’ representing meaning and value in consumer culture, this unit asks you to explore the specific narratives of a single object or image of your choice. You should chose an object or image that is related to your discipline, practice and area of interest.

 

Through lectures, seminars and tutorials, this unit will explore research methods for contextualizing and analysing your image or object, with the aim of producing a final piece of work that explores the cultural meaning of the image or object. This unit will help you to develop a sustained approach to research, enhancing your knowledge and understanding of the relationship between theory and practice.

 

You will be challenged to think about abstract concepts as tools to be used in the analysis of examples of visual and material culture. This will further your understanding of how visual design and communication functions in a broader cultural context.

 

You will produce a visual essay that uses images, visual thinking and reasoning and that is referenced with the Harvard referencing system.

 

Graphic Design

 

 

 

Level 5 Term 1

30 Credits

 

 

Unit Leader

Dr. Jessica Kelly and Dr. Artun Ozguner

 

 

Lecturers

Artun Ozguner and Tai Cossich

 

 

Briefing

Friday 1 October 2021

 

Summative Assessment 10 January 2022

 

 

30 Credits

300 Hours

 

 

Deliverables Visual Essay

 

 

 

UNIT SCHEDULE:

Friday 01 October, 13.30 - 15.30, W612

 

Text Box: Introduction to the Unit – Object Analysis

This unit is focused on research, analysis and communication. You are asked to pick your own object or image to research and write about. This lecture will introduce the main themes of the lectures which are designed to guide you through the process of researching and analyzing your object.

 

Friday 08 October, 10.00 - 12.00, W612

 

Text Box: Choosing an Image / Object, Thinking about Contexts

To understand an object or image, we need to understand the contexts that surround it. This lecture will explore how we can think about different types of context and research them.

 

AND 13.30 - 15.30     Workshop on Essay Writing and Planning with Liz Scopes LDP (online)

 

Friday 15 October

 

 

Text Box: Independent study

 

 

 

Researching your Image / Object: Production, Mediation, Consumption

 
  Text Box: Researching your Image / Object: Production, Mediation, Consumption

Friday 22 October, 10.00 - 12.00, W612

 

The different ‘cycles’ that all images and objects go through, give them different meanings. This lecture will explore researching how the phases of production, mediation and consumption effect the meaning of images of and of objects.

 

 

Seminar I (online)

 
  Text Box: Seminar I (online)

Friday 29 October, 10.00 – 11.00

 

AND 11.00 - 12.00     Independent study

AND 13.30 – 15.30    Joint Study Day with Illustration (online)

 

 

Artun Ozguner Senior Lecturer

DL (0) 1252 892733

Ext 2733

Room G144 [email protected]

 

 

Katie Prendergast

Course Administrator Campus Registry

 

 

Friday 5 November, 10.00-11.00, W612

 

Text Box: Assessment Workshop

This workshop aims to unpack the assessment brief, to see how you are expected to demonstrate your learning through examples and hints.

 

AND 11.30 – 12.30    Essay Tutorials 1 (online)

 

Graphic Design

 

 

Level 5 Term 1

30 Credits

 

 

 

Unit Leader

Dr. Jessica Kelly and Dr. Artun Ozguner

 

 

Lecturers

Artun Ozguner and Tai Cossich

 

 

Briefing

Friday 1 October 2021

 

Summative Assessment 10 January 2022

 

 

30 Credits

300 Hours

 

 

Deliverables Visual Essay

 

Friday 12 November

 

Text Box: Independent study

 

Friday 19 November, 10.00 - 12.00, W612

 

Text Box: Workshop - Bring with you the Image / Object you will be researching

 

AND 13.30 – 14.30    Essay Tutorials 2 (online)

 

 

Friday 26 November, 10.00 - 11.00

 

Text Box: Seminar II (online)

 

AND 12.00 - 15.30     Independent study

 

Friday 3 December, 10.00 - 12.00, W612

 

 

Text Box: Reading Images and Objects as ‘Texts’: Constructing Narratives Study

 

AND 13.30 – 14.30    Essay Tutorials 3 (online)

 

 

Independent study

 
  Text Box: Independent study

Friday 10 December

 

 

 

Drop-in Tutorials (online)

 
  Text Box: Drop-in Tutorials (online)

Friday 17 December, 13.30 – 15.30

 

 

 

 

 

 

 

 

Artun Ozguner Senior Lecturer

DL (0) 1252 892733

Ext 2733

Room G144 [email protected]

 

 

Katie Prendergast

Course Administrator Campus Registry

 

Graphic Design

 

 

 

Level 5 Term 1

30 Credits

 

 

Unit Leader

Dr. Jessica Kelly and Dr. Artun Ozguner

 

 

Lecturers

Artun Ozguner and Tai Cossich

 

 

Briefing

Friday 1 October 2021

 

Summative Assessment 10 January 2022

 

 

30 Credits

300 Hours

 

 

Deliverables Visual Essay

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Artun Ozguner Senior Lecturer

DL (0) 1252 892733

Ext 2733

Room G144 [email protected]

 

 

Katie Prendergast

Course Administrator Campus Registry

DL (0)1252 892744

 

 

 

ASSESSMENT BRIEF:

For this unit’s assessment you will demonstrate your learning by constructing a visual essay based on the following task:

 

Choose a specific image (or object) drawn from history or from contemporary visual culture. The image (or object) that you choose should be from an area that interests you and is relevant to your area of study. It can be something that you are using in a studio project, you can use your research from CTS in the Studio and your research from the Studio in CTS. Using both primary and secondary research you are asked to ‘position’ your image (or object) in relation to contextual, theoretical and critical frameworks.

 

This should form a visual essay, with images, annotations and quotes. It should be presented in the form of a presentation (using Powerpoint, keynote or other

appropriate software) of 20 slides (excluding title page and bibliogrpahy). Each slide must contain text and images from your research. You should base your visual essay on visual thinking and reasoning, therefore the word count should not exceed 2,000 words (+/- 10%). Your ability to build arguments through visuals and present them visually is an equally important part of this task so avoid text-laden slides.

 

With reference to contextual, theoretical and critical frameworks you should present an in-depth critical analysis of your chosen image or object. The research demonstrated should strive to be thorough and detailed, with a clear emphasis on both breadth and depth of knowledge. You must use illustrations throughout to support your analysis and you must quote from relevant sources in order to support your argument.

 

All of your sources must be properly referenced according to academic convention, using the Harvard Method of referencing. A full bibliography must be attached.

Illustrations must be included and analysed.

 

You must submit your essay on Turnitin by 3pm, Monday 10 January 2022.

 

 

It is important that you are aware of the regulations affecting assessment. Please refer to your Student Regulations Handbook for specific details

 

IMPORTANT: Plagiarism

This is where a student presents work for assessment, which contains the unacknowledged published and unpublished work or ideas of some other person or persons, including material downloaded from electronic sources. Plagiarism is deemed to have occurred where:

 

Graphic Design

 

 

 

Level 5 Term 1

30 Credits

 

 

Unit Leader

Dr. Jessica Kelly and Dr. Artun Ozguner

 

 

Lecturers

Artun Ozguner and Tai Cossich

 

 

Briefing

Friday 1 October 2021

 

Summative Assessment 10 January 2022

 

 

30 Credits

300 Hours

 

 

Deliverables Visual Essay

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Artun Ozguner Senior Lecturer

DL (0) 1252 892733

Ext 2733

Room G144 artun.ozgun[email protected]

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